Digital Marketing & Engagement Expert
With strong background in building brands, products and services to scaling business & sales
Volker is a digital pioneer with more than 20 years consulting experience in marketing transformation and automation projects on agency, media and advertiser side.
He is focused on development and implementation of strategies and innovative technologies to design, build and run end-to-end capabilities and personalized services to improve the customer experience and increase marketing ROI.
Volker is an overall specialist in digital marketing and omni-channel communication and has substantial experience in the digital Eco-System and 360° dialog. He holds degrees in Business Administration with focus on Marketing.
Specialties:
- Business Design for Digital Services
- Change-Management & Operating Model Design
- Customer Journey Management & Personalization
- Data-driven Marketing & Marketing Automation
- Customer Experience & Engagement
- Lead and Loyalty Management
Expertise in:
- Public Services
- Finance & Insurance
- Mobility & Automotive
- Media & Technology
Accenture Interactive - Kronberg im Taunus
Senior Principal
- Planning and execution of digital transformation projects, focused on the customer agenda, by driving holistic customer experiences.
- Putting design and user-focused strategy first, create differentiated experiences that build engagement with customers, employees and partners.
- Creating personalized, optimized and integrated customer interactions across marketing touchpoints, to maximize engagement, conversion and loyalty.
- Scale global content production and management to optimize speed to market, cost, quality and reuse across brands, channels and geographies.
- Deliver personalized and scalable end-to-end commerce, sales and service solutions for experiences that boost revenue and customer satisfaction.
Brenner Consulting - Schaafheim
Managing Director
- Marketing strategy, concept development and implementation for a holistic customer centric communication
- Project and stakeholder management of transformation projects
- Development and implementation of operating models, change management and communication strategies
- Development and execution of a digital marketing strategy in the data-management and analysis area
- Product-/service-design and Business process management
- Deployment of data management platforms to manage large data sets from CRM and targeting systems
- Market launch and sales of new technologies to improve the delivery of digital advertising in the programmatic marketing
- Initiating collaboration with joint industry companies form the media research and analysis area in ASG
- Building online-marketing, business development and leading sales and services for audience, advertising and analytics solutions
- Development, implementation and running of multi-channel advertising campaigns
- Deployment of mobile applications and adoption of programmatic marketing and CRM-based viral loop communication
allesklar.com AG - Siegburg
Managing Director
- Transformation allesklar.com AG from content provider for search inventory to a national media house
- Responsible for Marketing & Sales for meinestadt.de and meineleute.de
- Construction and positioning of the national display and directory-media marketing meinestadt.de and meineleute.de
- Starting national mobile marketing and sales of meinestadt.de
- Launching regional display and directory-media marketing and sales for meinestadt.de
- Starting national third-party georeferenced advertising and profiles with Bild.de and meinestadt.de
Arcor Online GmbH
Head of Marketing and Sales
- Construction and positioning of the marketing and sales of arcor.de, freemail- and video on demand-services
AOL Germany
Sales Director
- Positioning and execution of aol in Germany
- Marketing of aol.de, aol search, Netscape, CompuServe and ICQ
Axel Springer Verlag
Sales Manager Online
- Development of the online marketing in Germany
- Marketing of online properties: T-Online.de, Bild.de, Welt.de
Frankfurter Rundschau
Product-Manager Online
- Website development and content marketing of fr.de
- Marketing of the online edition from the Daily Newspaper Frankfurter Rundschau
HMS & CARAT
Mediaplanner
- Media planning for one of the first online media budgets in Germany (Commerzbank AG, Comdirect Bank AG and Seetours GmbH)